Social Media Listening & Reporting

Fill 16 Created with Sketch.
Fill 16 Copy Created with Sketch.

Social Media Listening Services in a nutshell

ICUC is a social media listening agency that implements tools from our global team to help you react and engage with your followers and fans. Through our social media listening services, ICUC pulls real-time data from your social networks to target and engage your customers on their path to purchase.

By harnessing the power of Social Listening, we help you track conversations about your brand, competitors and marketplace. ICUC analyzes the data from our social media monitoring tools to provide your business with valuable customer service insights, specific to your brand and products.

Trusted by international corporations and small businesses, ICUC works with your internal team to provide the listening data most relevant to the growth and vision of your company.

How our Social Listening Agency provides ROI

New opportunities for profit are identified within the audience that you’re already engaged with

Marketing strategies are tested and tweaked before implementation, ensuring optimal growth

Social conversations are monitored 24/7, converting engagements into opportunities for sales and brand reputation management

New leads are generated as ICUC utilizes social media intelligence data to gain new insights on your business

Our agency digs deep into your customers wants and needs, ultimately increasing your revenue by providing improved customer service

Social Media Listening Agency FAQs

How does social media listening work?

With a dynamic combination of sophisticated technology and human experts, we’re able to listen to conversations your customers are having online. Our social media listening tools allow our agency to sort through a variety of metrics, from sentiment and location to demographic information. ICUC then provides your company with customer reporting, analytics and strategic, data-driven advice on improving engagement.

How do you analyze social media accounts?

Our Social Media Listening Services use a variety of tools from image analysis to crisis monitoring executed by humans and technology. The exact tools depend on your specific social needs. We have the ability to track trends and build reports around your campaigns, influencers, audiences, competitors, and industries.

How do you come up with insights?

Insights are data-driven from the measurements collected through our social listening tools. Among many other measures, we utilize ICUC activity reporting, influencer identification and campaign performance analysis to provide you with valuable company insight. These digital data insights will increase ROI and generate new leads for your business.

How does social listening data make a difference for my company?

Social listening informs your business on strategic decisions for your digital presence and brand reputation. It certainly made a difference for one of our clients, the FIFA World Cup. For the last FIFA World Cup, ICUC analyzed 1.5 billion social data points. We analyzed all incoming conversations and then provided daily reports on key matches, players and incidents to support communications planning. The end result? The big data reassured FIFA that any new marketing strategies would resonate with their audience.

What is a social media listening tool?

Social media listening tools are technologies that help our agency to track mentions of your brand. These tools don’t just analyze social media channels, but also capture data across new sites, online publications, review sites, and more.

What are some of the data metrics that ICUC can capture?

ICUC can report on a number of metrics related to your engagement, impressions, reach, clicks, video views, user sentiment, conversations, online mentions and more.

Case Study

Coca Cola

The concept was simple: In Times Square, users could tweet their name with the hashtag #cokemyname, and they could see unique facts about their names displayed on a Times Square screen.

Explosive activity, 5.44M impressions in 3 weeks.

Fill 16 Created with Sketch.
Fill 16 Copy 2 Created with Sketch.
Fill 16 Created with Sketch.