Moderation Services in a nutshell
Social media never stops. You already know that a crisis can happen at any moment. One bad tweet can decrease company sales for months. So as a Social Media Brand Manager for your company, you have to ask yourself: are you prepared for the worst at any time of day? If the answer is anything but an emphatic “yes,” then it’s time to consider an expert partner. ICUC is a global, multilingual social team that partners with your business to engage your customers around the clock.
As a global leader in community management, ICUC offers social media moderation services to promote conversations and engage with customer service complaints. We uniquely tailor moderation to your brand, but services can include text moderation, canned engagement responses, video/photo moderation, contest moderation and more. Our team of experts moderate and manage brands in over 20+ languages, meaning that your customers will always feel heard and appreciated.
Recently, we moderated crisis support to a top Entertainment Facility during a recent visitor tragedy, which saw over 10,000 comments per hour. ICUC is ready to protect your brand in this same way; get in touch with us today!
How our Moderation team protects your company from crisis
Proactive crisis management through social listening and social media moderation of brand mentions.
Engage your entire customer base by overseeing international social media content in multiple languages
24/7/365 coverage of your online communities. Our global team works weekends, evenings, holidays and during periods of high or crisis traffic—we've got you covered.
Using industry-leading social media management technology and data-driven decisions to maximize your ROI.
Content Moderation FAQs
Social media moderation services include what exactly?
Social media moderation services from ICUC can include a variety of deliverables, from video/photo moderation, text moderation and contest moderation to scripted engagement. We will come up with a tailored solution to meet your needs.
Which social channels can ICUC moderate and at what volume?
There is no limit. ICUC provides community management support through most social networks, including Twitter, Facebook, Instagram, Pinterest, and many more. We provide social media moderation services for international corporations and a wide range of businesses. For example, we moderate 19 Smucker’s brands, across 53 social channels. Activities include: monitoring, tagging and responding to hundreds of pieces of user generated content per day.
How do you manage social crisis?
A crisis plan is essential to a business plan in today’s social world. You never know when a crisis will appear and it’s imperative to have an actionable plan in place. ICUC develops this action plan for your brand, while also proactively preventing crises through ongoing community management.
Does ICUC offer social contest moderation services?
Happy you asked! We sure do. For example, ICUC handled the ‘Gap Kids’ Class of 2015′ contest, which was an international search for models aged 0-12 years. We offered customer service support and moderated 157K photo entries from five countries.
Case Study
Kimpton Hotels and Restaurants
Kimpton partnered with ICUC for support on their social media channels. They needed 24/7 coverage online to monitor the high volume engagements happening at all hours of the day.
of all engagements managed. 400+ surprise and delights were communicated to followers too!
Case Study
Walt Disney World
Walt Disney World announced the opening of Toy Story Land in their Florida Theme Park through Twitter during the 2018 Oscars. Disney partnered with ICUC Social to moderate the expected increased volume of conversation on Twitter.
% of new traffic responded to (2,300 replies in 24 hours, 4.6K new followers)
Recommended Readings
blog
Holiday Social Media Moderation - It's Never Too Early to Protect Your Brand
Holiday Social Media Moderation - It's Never Too Early to Protect Your Brand
Social Media Strategy
7 Things Not to Say During a Social Media Crisis
Most organizations will encounter an incident on social media
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How to Recover from a Social Media Crisis
How to Recover from a Social Media Crisis
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Case Study: Managing a Social Media Crisis
When a brand is faced with a social media crisis, the experience can be overwhelming...