Case Study: Managing a Social Media Crisis


May 16, 2015

When a brand is faced with a social media crisis, the experience can be overwhelming – and when negative sentiment online increases by 600% during such events, brands need safety and protection for their social communities.

The video below outlines just how ICUC helped protect a client’s brand during a social media crisis. Highlights include:

  • We were able to implement social listening within minutes of the social crisis emerging
  • Reports were sent to the client every two hours. Reports included volume of conversation, overall sentiment and more
  • We listened and reported on 33% of the client’s average monthly volume in just two days

icuc moderation social media quiz